How can I design collateral for an event and keep it on-brand?
During my internship for Leo Burnett, my biggest project was to create the branding for an event held for OneL’Oréal executives in 2025. The client expressed the need to develop something more sophisticated and elevated than previous years’ designs as that is what the L’Oréal brand is known for.
2025
Event Design
Adobe Illustrator, Adobe Photoshop
The end result was a simple black, white, and gold color palette that featured models with clean, natural makeup that emphasizes their natural beauty - values that L’Oréal emphasize in their brand messaging. The final designs were praised for their elegance and simplicity.
