Design Trainee | 2024-2025

• Collaborated with the Art Director to develop global key visuals for the Samsung S25 FE Vietnam launch, producing high-impact social creative that met strict global brand standards under accelerated timelines.

• Designed and animated motion graphics for the Samsung S25 FE campaign, enhancing visual storytelling to drive interest and engagement on Samsung’s social channels.

• Produced a cohesive suite of social media assets (static and motion), delivering on tight deadlines while ensuring consistency across formats and compliance with Samsung global guidelines.

Brand Designer | 2023-2024

• Led the conceptualization and creation of logos and stationery systems for two emerging architectural materials companies, facilitating their entry into the market and ensuring operational efficiency.

• Collaborated with executive leadership to translate business objectives into compelling brand identities, helping the brand stand out in a competitive market.

Graphic Designer/Social Media Manager | 2018-Present

• Led the design and oversight of promotional materials for a social media campaign promoting the group’s showcase, resulting in a sold-out performance at the San José Center for the Performing Arts in 2024.

• Developed motion graphics aligned with choreography to enhance narrative and visual impact in live performance, captivating a 2,000-person audience at the Our Lady of Lavang San José 2026 Lunar New Year Festival.

• Increased the group’s social media engagement on Facebook by 45 percent, and 73 percent on Instagram.

Logo Designer | 2020

• Won first place in the department’s logo competition for its San José Downtown Transportation Plan, which was praised for its professional aesthetics and effective presentation layout, leading to its adoption as the official logo.

• Collaborated with departmental leadership in the refinement and implementation phases of the selected logo, contributing to its seamless integration across various platforms and materials.