Forever the Pearls of Viet Nam
The Vietnamese Lasallian Youth Troupe’s 35 Anniversary Showcase
San José Center for the Performing Arts
I have been a performer in this troupe since 2009, became the program director in 2018, and took on the graphic designer role in 2020 after deciding to pursue graphic design. This troupe has allowed me to explore all my creative passions and it was truly an honor to have had the chance to develop and design the theme and promotional materials for our 35th anniversary showcase.
2025
Poster Design, Social Media Management, Brand Design
Adobe Illustrator, Adobe Photoshop, Adobe AfterEffects
Founded in 1990 by Brother An Phong Tran, the Vietnamese Lasallian Youth Troupe is a non-profit performing arts group that works to pass on the Vietnamese culture to future generations through traditional drumming, dance, and through the Catholic faith.
2025 marked the troupe’s 35 anniversary as well as the 50th anniversary of the Fall of Saigon in 1975. To commemorate both occasions, the troupe created the showcase “Forever the Pearls of Viet Nam” to honor all the refugees who sacrificed everything for the chance of finding freedom.
We started advertising in November 2024 and did a complete revamp of our social media pages, especially Facebook as that is our main page of engagement.
We also dipped our toe into creating Instagram reels to attract a younger audience. This way our youth members could easily spread the word about the show to their friends.
To create excitement and boost morale of the troupe, we created 35th anniversary stickers and shirts.
This helped new members feel connected to the history of the troupe and understand the message of our show better.
In December 2025, the San José Center for Performing Arts began advertising our show around Downtown San José.
This was the first time a design of mine was showcased to the public, which was definitely a milestone for my design career.
After less than a year of practice and preparation, January 26, 2025 had finally come. We had completely sold out the 2,000 seats at the San José Center for the Performing Arts, and in the end the audience praised this performance as our best one yet.
I whole-heartedly agree with that statement as past performances were not as cohesively marketed as “Forever the Pearls of Viet Nam”. The branding and marketing campaign of this show made it our most memorable performance that audiences are still begging to see to this day.